Whether you’re a social media marketer, freelancer or business owner, online reviews are central to your success. They can break or make your business. In fact, reviews influence up to 90 percent of the decisions customers make. If prospective customers learn that previous clients had a positive and satisfactory experience with your offering, chances are that they will be more comfortable engaging with your company. In this article, we will take a look at the most effective ways of generating and increasing positive reviews from the online community.
1. Pay attention to previous reviews
2. Consider requesting more reviews
3. Diversify your web presence
4. Respond to negative reviews quickly
5. Reach out to your reviewers directly
6. Make reviewing easy for your clients
Positive reviews play a great role in building and maintaining a positive online reputation, which is essential for any business. And since potential customers go through online reviews on social media, forums and other review sites before choosing your offering, it is important to showcase why your brand, product or service stands out.